'The Circular Economy of Plastics' report
Plastics Europe asked us to turn complex data into a clear, engaging flagship report. We created a strong visual identity across print, digital, and social media, turning a one-off assignment into a long-term creative partnership.
The story:
‘The Circular Economy of Plastics – A European Analysis’ traces the evolution of plastics’ circular economy across Europe. In 2019, Plastics Europe chose us to design and produce this strategic publication. They needed more than technical accuracy. They needed a document that people would actually read and understand.
We designed a clear visual framework, in line with the brand and using colour, typography and graphics to guide the reader through complex information.
Raw data was transformed into intuitive charts and infographics, making information easy to understand without oversimplifying the content. Our internal review process ensured accuracy and adherence to the highest publishing standards before client approval and printing.
The project quickly expanded beyond print. We adapted the report to digital formats, presentations and social media assets, extending its reach and impact.
Finally, we conducted post-project evaluations. Feedback, impact measurements and opportunities for improvement were incorporated into subsequent editions. The project became more than just a report; it gave rise to a lasting partnership. Subsequent editions reinforced trust, innovation and a shared commitment to excellence.
Client: Plastics Europe
Date: 2019 - ongoing
Support: Printed and digital reports
Audience: Industry professionals
The challenge:
Ensuring clarity in complex data while keeping visuals compelling.
The result:
A polished, user-friendly report that remains to be a key industry reference.
The service:
Dedicated project team and project management
Visual identity design and guidelines creation
Data interpretation and visualisation
Layout and design integration
Infographics and iconography creation
Image sourcing and licensing
Print production management
Digital adaptations
Social media assets creation
Post-project debriefing and optimisation