'Latex-free' video campaign
Cardinal Health partnered with us to produce a short film promoting latex-free gloves. Through powerful storytelling and carefully crafted imagery, we created a compelling narrative that raised awareness about latex sensitivity among healthcare professionals.
The story:
In 2022, Cardinal Health presented us with a unique creative challenge: to conceptualise and produce a compelling short film aimed at raising awareness among healthcare professionals about latex sensitivity and promoting latex-free alternatives.
We developed and tested two narrative concepts before refining the final direction. The chosen story emphasised subtle, often overlooked symptoms.
We then assembled a production team and managed all aspects of the filmmaking process, from casting to shooting and post-production, ensuring medical accuracy and emotional clarity.
Throughout production and post-production, we maintained ongoing collaboration with the client, incorporating feedback from Cardinal Health while preserving the creative integrity of our concept.
Our experts transformed the raw footage into a polished two-minute film that delivered its message with impact, reinforcing Cardinal Health's commitment to safety.
Cardinal Health's enthusiastic response confirmed the success of our strategic approach, with the film serving as a powerful educational tool that effectively encourages the adoption of new solutions.
Client: Cardinal Health
Date: 2022
Support: video
Audience: Industry professionals
The challenge:
Creating and producing a compelling medical narrative that the audience can easily relate to.
The result:
A visually striking film that resonated with healthcare professionals, reinforcing Cardinal Health’s commitment to patient and provider safety.
The service:
Dedicated project team and project management
Creative strategy and concept development
Scriptwriting and narrative design
Casting and direction of professional actors
Location scouting and hospital set coordination
Full-scale video production (multi-camera, lighting, sound)
On-site crew & equipment management
Editing and post-production
Motion graphics and visual enhancements